![]() The difference between “joining” and “signing up” is the difference between fellowship and enlisting. I subscribe to the copywriting school of thought where every single word is absolutely worth stewing over and A/B testing because one single word can change everything. They serve the same purpose, but do they say the same thing?Ĭan one word change the way you feel about a button? ![]() These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address.
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